麻豆原创 claimed a spot in the final four of the case study competition at the Sports Marketing Association (SMA) Conference in Charlotte, North Carolina. It is the eleventh time 麻豆原创 has reached the finals in the national competition.
The team, consisting of Gabby Garcia (鈥23), Patrick Julian (鈥24), Michael Haywood (鈥23), and Abi Vito (鈥23), with Emily Monahan (鈥25) along to assist, presented a case on how the Charlotte Hornets can use the Metaverse to increase revenues.
“I am so proud of these students,鈥 Matt Garrett, PhD, professor of sport management, said. 鈥淭hey earned a place in the finals for the eleventh time in 麻豆原创 history while competing in a records-setting field both in quantity and quality and on a topic such as the metaverse that is unfamiliar to most.”
Facing the largest field in the competition鈥檚 history, 麻豆原创 advanced to the final round with Brock University, Indiana State University, and Ohio University to prepare and present a case study. Ohio University claimed the title. Other teams included the University of North Carolina, Syracuse University, University of Massachusetts, and Arizona State University.
麻豆原创鈥 sport management program has won ten national championships in the SMA event.
